Every community pharmacy should be a centre of care, not just a counter.

We work alongside small pharmacies and dispensaries to build the skills, systems, and confidence they need to deliver comprehensive primary care - especially in communities where access to healthcare is already limited.

Who we are

Magnolia Strategy Group is a Nairobi-based institution of practice working at the intersection of health systems, primary care infrastructure, and community health. Our team combines expertise in public health, pharmacy practice, health systems strengthening, and capacity development.

We believe the most impactful health interventions happen at the community level - and that the small private pharmacy, as the most accessible health touchpoint in Kenya, holds untapped potential to transform how primary care is delivered. Our work is focused on unlocking that potential through partnership, training, and systems change.

Why it matters

In Kenya, small private pharmacies and dispensaries are often the first - and only - point of care for millions of people. Yet the vast majority operate as retail outlets focused on dispensing, with no system for patient assessment, follow-up, or continuity of care.

Patients receive medication but no structured support to complete their treatment. Early signs of chronic conditions go unnoticed. Referrals to higher-level care do not happen. The result is a fragmented system where the most accessible healthcare touchpoint is also the most underutilized - not because of a lack of will, but because of a lack of capacity, systems, and support.

Our approach

  • Capacity building first. We equip pharmacy teams with the clinical and operational skills to deliver comprehensive patient care.
  • Partnership-driven. We work alongside pharmacies, health officials, and communities to design solutions that fit local realities.
  • Patient-centered. Every intervention is designed to improve health outcomes for the patients who depend on community pharmacies.
  • Sustainable systems change. We focus on lasting improvements through mentorship, peer learning, and integration with the broader health system.
Medical concept

Who we serve

  • Dispensaries & small retail pharmacies - the front line of primary care in every community, ready to do more.
  • Patients - especially those in underserved areas who deserve the same follow-up as anyone else.
  • Public health partners - the Ministry of Health, donors, and capacity-support organisations working to strengthen primary care.

Every sector of the health ecosystem has a role to play. From the pharmacy counter to the Ministry - we are building a coalition committed to strengthening community pharmacy care, one partnership at a time.

Our initiative is designed to serve every link in this chain - providing the training, the systems, and the accountability that makes comprehensive pharmaceutical care possible at community level.

Our Work in Kangemi

We are engaged with pharmacies in Kangemi, a high-density urban area in Nairobi with a high concentration of small retail pharmacies serving a diverse, low-income population. Here we are developing and testing our capacity-building model alongside 10–15 pharmacies, working together to strengthen clinical skills, improve patient follow-up, and build connections to the broader health system.

Lessons from Kangemi will inform our expansion into rural dispensaries across the country - where the need for community-level primary care is even greater and the opportunity to strengthen pharmacy practice is most urgent.

Initiative · 2026